Foundry512 is seeking a freelance, Programmatic Ad Operations Specialists that can ensure that our ads reach the right audience at the right time with optimal efficiency. The ideal freelancer will manage the technical aspects of ad campaigns, from setup to execution, and analyze data to inform strategic adjustments that maximize performance. Their role is a critical blend of technical expertise, meticulous attention to detail, and proactive problem-solving to keep campaigns running smoothly and effectively.

Key Responsibilities of an Ad Operations Specialist

• Setting up and managing online ad campaigns in various ad platforms and systems
• Monitoring campaign performance and making real-time adjustments to optimize results
• Troubleshooting and resolving any issues that arise with ad serving technology
• Collaborating with sales teams to understand client objectives and deliver on campaign goals
• Implementing tracking mechanisms such as pixels and tags to measure campaign effectiveness
• Generating and analyzing reports to provide insights and recommendations to stakeholders
• Ensuring that all digital advertising material complies with industry standards and regulations
• Coordinating with creative teams to ensure ad specifications and quality standards are met
• Testing and implementing new ad products and technologies to stay ahead in the field
• Managing relationships with ad networks, publishers, and other vendors
• Working closely with finance and billing departments to ensure accurate invoicing and budget tracking
• Staying current with trends in digital advertising, including programmatic buying and data privacy laws