Are you passionate about the intricacies of online advertising and the ever-changing dynamics of Google Ads? We’re in search of a freelance Google Ads Specialist for Foundry512 who can craft campaigns that not only captivate audiences but also drive measurable results.
The ideal freelancer understands the fine balance between creativity and data-driven decisions in the fast-paced world of pay-per-click advertising.
Google Ads Specialist Duties & Responsibilities:
- Create and manage Google Ads campaigns to meet marketing objectives.
- Analyze campaign performance and adjust bidding and keywords for optimization.
- Collaborate with marketing teams to align Google Ads strategies with broader campaigns.
- Conduct regular keyword research to identify new advertising opportunities.
- Monitor and report on key performance metrics, ensuring ROI goals are met.
- Optimize ad copy and landing pages for higher conversion rates.
- Stay updated with the latest Google Ads features and industry best practices.
- Manage budget allocation across various campaigns and ensure cost-efficient ad spend.
Google Ads Specialist Requirements:
- Bachelor’s Degree in Marketing or a related field with a solid educational background in digital marketing concepts.
- Certification in Google Ads to ensure the specialist is up-to-date with the latest Google advertising best practices.
- Minimum of 2 years experience in managing Google Ads campaigns for demonstrated expertise in creating, managing, and optimizing ad campaigns.
- Proficiency in analytics tools such as Google Analytics to track campaign success and make data-driven decisions.
- Strong budget management skills to efficiently allocate and manage advertising budgets to maximize ROI.
- Strong analytical abilities to interpret campaign data, understand KPIs and optimize for performance.
- Knowledge of SEM practices, including keyword research, quality scores, and other best practices to ensure the best ad placements.
- Excellent communication skills to convey campaign results, strategies, and recommendations to stakeholders or team members.
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