Foundry512 is looking for an experienced Meta Ads Specialist to join our team as a freelancer. The successful candidate will be responsible for creating and managing successful Meta ads campaigns across Facebook and Instagram with a deep understanding of the latest industry trends and techniques.
Key responsibilities include:
- Planning and executing paid marketing campaigns on Facebook & Instagram
- Analyzing data on ad spending, revenue, and user/customer behaviour
- Setting and managing campaign budgets, goals, and KPIs
- Provide insights regularly from current and historical data and trends
- Recommend and execute experiments to improve learning across marketing creative and communication
- Research and analyze competitor advertising links
- Staying up-to-date with the latest industry trends and best practices
- Collaborating with cross-functional teams to achieve business objectives
Requirements
- Minimum of 2-3 years of experience managing Meta ad campaigns
- Must be hands-on with Meta Business Manager
- Experience with Meta Pixel to set up conversion tracking codes
- Strong analytical skills and ability to make data-driven decisions
- Knowledge of foreign ad markets and a holistic understanding of other paid ad platforms would be a bonus
- Prior experience working with SaaS companies
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