The Media Planner/Buyer will be responsible for planning, negotiating, and purchasing media across various platforms (TV, radio, print, digital, outdoor) on behalf of clients. They will manage client budgets, ensuring the most effective and efficient use of media spend while working closely with 3rd party agencies, vendors, and internal teams. The role also involves monitoring campaign performance, optimizing media strategies, and maintaining positive relationships with stakeholders.

Tools:

Excellent understanding and use of GA4, Looker Studio, Adobe Analytics, PowerBI, and other analytics platforms. Excellent use of Google Ads, DV360, Campaign Manager 360, Kenshoor/Marin, Facebook Ads, programmatic ads, and other digital advertising channels.

Key Responsibilities:

• Media Strategy & Planning: Develop and execute media plans tailored to clients’ needs across multiple media channels, including digital, TV, radio, print, and outdoor.
• Negotiation & Buying: Negotiate media rates with vendors, ensuring optimal value for clients by achieving efficiency, effectiveness, and added value through media placements.
• Campaign Management: Implement media buys and ensure all planned campaigns are executed accurately, including timely upload of materials. Manage changes or cancellations of bookings as needed.
• Monitoring & Optimization: Track media performance, provide insights, and recommend optimizations to improve campaign outcomes. Address any under-delivery issues through makegoods.
• Vendor Management: Cultivate relationships with media vendors to facilitate seamless communication and negotiations, while keeping abreast of new media trends and opportunities.
• Billing & Reconciliation: Work closely with finance teams to ensure all media invoices are accurate and reconciled promptly, resolving any discrepancies.
• Reporting: Prepare and present detailed performance reports and post-campaign analyses, using tools like Nielsen, SQAD, and media management platforms.
• Collaboration: Liaise with traffic managers, creative teams, and other stakeholders to ensure seamless execution of media plans and adherence to deadlines.

Key Qualifications:

• Experience: 5+ years in media planning or buying (agency or in-house), with a focus on digital and traditional media platforms. Experience in performance marketing, performance media, or a results-driven environment is preferred. Backgrounds in pharmaceutical, healthcare, and public health are highly desirable.
• Skills: Strong analytical skills with proficiency in media buying software (e.g., Nielsen, SRDS, AdViews). Excellent negotiation, communication, and organizational abilities.
• Education: Bachelor’s degree in Media Studies, Marketing, or a related field is preferred.
• Additional Requirements: Ability to work under pressure and manage multiple projects in a fast-paced environment. Detail-oriented and highly collaborative.