Key Responsibilities

Media Strategy & Planning

• Help develop and execute customized media plans tailored to client objectives across digital, TV, radio, print, and outdoor channels.
• Conduct in-depth channel research and competitive analysis to inform strategic media recommendations.
• Identify and implement innovative media opportunities, ensuring alignment with industry trends.

Negotiation & Buying

• Negotiate media rates with vendors to secure the most competitive pricing and added value for clients.
• Manage media contracts, ensuring compliance with budget constraints and campaign goals.

Campaign Execution & Management

• Oversee the end-to-end execution of media buys, ensuring accuracy in booking, trafficking, and deployment.
• Monitor campaign pacing and implement real-time optimizations to maximize performance.
• Ensure seamless collaboration with creative, account management, and traffic teams.

Performance Monitoring & Optimization

• Track and analyze media performance metrics, leveraging tools like GA4, Looker Studio, Adobe Analytics, Power BI, and other analytics platforms.
• Identify underperformance trends and recommend data-driven optimizations to improve campaign effectiveness.
• Address under-delivery issues through makegoods and strategic reallocations.

Vendor & Stakeholder Management

• Cultivate strong relationships with media vendors and third-party agencies to stay ahead of emerging opportunities.
• Serve as a trusted advisor to clients, providing proactive recommendations for improving their media investments.

Billing & Reconciliation

• Collaborate with finance teams to ensure accurate invoice reconciliation and budget tracking.
• Resolve discrepancies in a timely manner to maintain smooth financial operations.

Reporting & Insights

• Generate detailed post-campaign reports, analyzing performance data and key takeaways.
• Present actionable insights to internal and client stakeholders to inform future strategy.

Tools:

Excellent understanding and use of GA4, Looker Studio, Adobe Analytics, PowerBI, and other analytics platforms. Excellent use of Google Ads, DV360, Campaign Manager 360, Kenshoor/Marin, Facebook Ads, programmatic ads, and other digital advertising channels.

Preferred Certifications

• Meta Certified Media Buying Professional
• Meta Certified Media Planning Professional
• Google Data Analytics Professional Certificate
• Google Digital Marketing & E-commerce Professional Certificate
• Google Search Ads Certification

Key Qualifications

• 5+ years of experience in media planning/buying, with a focus on both digital and traditional media.
• Proven track record in performance marketing, performance media, or results-driven environments.
• Experience with pharmaceutical, healthcare, or public health industries is highly desirable.
• Strong analytical skills with proficiency in media planning/buying tools (Nielsen, SRDS, AdViews, SQAD).
• Deep knowledge of Google Ads, DV360, Campaign Manager 360, Kenshoo/Marin, Facebook Ads, programmatic platforms.
• Excellent negotiation, communication, and organizational abilities.
• Ability to manage multiple projects under tight deadlines in a fast-paced environment.
• Detail-oriented and collaborative team player.

Benefits

• 401(k) Retirement Plan with Employer Match – Plan for your future with a competitive 401(k) program, including employer contributions.
• Hybrid Work Environment – Enjoy flexibility with a mix of in-office and remote work options. Flex schedules are available after the first 90 days of employment.
• Paid Time Off (PTO) & Holidays – Paid vacation, sick leave, maternal/parental leave and company-observed holidays.
• Professional Development & Certification Support – Access continuing education, industry training, and certifications with company-backed resources.
• Performance-Based Incentives – Competitive bonus structures based on campaign success, client retention, and strategic contributions.