This is a remote, part-time contract role as a Marketing Coordinator at Foundry512. As a Marketing Coordinator, you will be responsible for day-to-day tasks such as communication, market research, customer service, sales, and marketing. You will collaborate with the team to support various marketing initiatives and help establish and grow relationships between brands and their target audience.

https://www.foundry512.com/services/advertising-marketing/

Objectives of this role

Assist in developing and implementing the company’s brand strategy.
Ensure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes, content, and lead generation.
Prepare marketing activity reports and metrics for program success.
Compile market research, forecasts, competitor analyses, campaign results, and consumer trends.
Support the development and maintenance of internal tools, including credentials database, trackers, global contact directory, and intranets.
Build knowledge and education regularly through workshops, research, and seminars, and share best practices and local marketing tactics with team members.

Key Responsibilities

Content & Digital Marketing

Able to create and upload press releases and blog posts
Knowledge of traditional and digital marketing, content marketing, and social media marketing
Familiarity with content management systems (CMS) and customer relationship management (CRM) tools
Working knowledge of HTML and design and email software

Research & Analysis

Conduct research of market trends, customer behavior, and competitor landscape, and prepare reports by analyzing and summarizing data
Experience using data analytics software for research
Experience in budgeting and forecasting

Campaign & Sales Support

Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for usage and promotion
Maintain inventory of sales support materials, ensuring all are current and accurate, and coordinate the creation of new materials when necessary
Continually seek new sources of prospective customer data and provide recommendations to sales and marketing leadership

Marketing Strategy & Coordination

Support the marketing director in establishing and evaluating marketing strategy by assembling sales forecasts, setting objectives, organizing promotional presentations, and updating calendars
Plan meetings, events, conferences, and trade shows by identifying requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists

Preference

Prefer a candidate in either Central Standard Time or in Eastern Standard Time.