Job Description

Foundry512 is seeking an SEO Specialist who thrives on crafting strategies that drive measurable business results. This individual will bring expertise in search engine optimization, particularly focused on conversion and intent-based strategies for performance marketing campaigns. As a key player in our team, you’ll develop and implement comprehensive SEO initiatives, collaborate across departments, and leverage data-driven insights to optimize client outcomes. The ideal candidate is a strategic thinker, hands-on executor, and a passionate advocate for delivering exceptional ROI through cutting-edge SEO tactics.

Key Responsibilities

Strategic Development

Develop and execute SEO strategies tailored to maximize conversions and align with user intent.
Conduct in-depth keyword research, market analysis, and competitive benchmarking to identify opportunities for organic growth.
Collaborate with account teams to align SEO strategies with overall campaign objectives, ensuring seamless integration into broader marketing efforts.
Stay ahead of industry trends, algorithm updates, and emerging technologies to inform strategy and maintain a competitive edge.

On-Page & Technical Optimization

Perform technical SEO audits and implement improvements, including site architecture, crawlability, mobile optimization, and page speed enhancements.
Optimize on-page elements such as meta tags, headers, and content structures to improve organic rankings and user engagement.
Develop and implement structured data markup to enhance search visibility and click-through rates.

Content Strategy & Link Building

Partner with content teams to create high-quality, conversion-driven content that aligns with SEO best practices.
Design and execute effective link-building campaigns to boost domain authority and organic rankings.
Analyze user intent to guide content development that meets audience needs and drives measurable outcomes.

Data Analytics & Reporting

Use tools like Google Analytics, Google Search Console, and SEMrush to monitor performance, analyze traffic patterns, and identify optimization opportunities.
Track and report on KPIs, including rankings, traffic, conversions, and engagement metrics, delivering actionable insights to stakeholders.
Implement robust tracking and reporting systems to measure the ROI of SEO initiatives.

Collaboration & Leadership

Work closely with cross-functional teams, including paid media, design, and development, to ensure cohesive and effective execution of campaigns.
Act as a mentor and knowledge resource for team members, fostering a culture of continuous learning and improvement.

Requirements

Experience: 5+ years in SEO, with a focus on performance marketing and intent-driven strategies; experience in healthcare or performance marketing industries is a plus.
Technical Expertise: Strong understanding of technical SEO, schema markup, and tools like Ahrefs, SEMrush, and Screaming Frog.
Content Optimization: Proven experience optimizing content for search engines while maintaining user relevance.
Analytical Skills: Advanced proficiency in Google Analytics, Search Console, and data visualization tools.
Communication: Excellent written and verbal communication skills, with the ability to present insights and recommendations clearly to clients and team members.

Preferred Qualifications

Familiarity with local SEO strategies, especially for healthcare or retail clients.
Experience with A/B testing for SEO and CRO strategies.
Background in managing SEO initiatives for large-scale websites with significant traffic volume.
Certifications from Google and or Adobe, search and analytics.

Why Foundry512?

At Foundry512, you’ll be part of a diverse team that values innovation, precision, and measurable results. We offer a collaborative, fast-paced environment where your expertise will directly impact client success. Join us to work on exciting campaigns, elevate your career, and contribute to an agency shaping the future of performance marketing and relationship building.

Apply now to be a part of a forward-thinking advertising agency where creativity meets data-driven execution!